Building on 20+ years as an award winning writer/creative director at top ad agencies like TBWAChiatDay and Ogilvy, Helen helps entertainment marketers and others leverage brands by using narrative in the digital space. She is the founder of Brand Fiction Factory, a creative content provider, and the writer of AdBroad, an Ad Age Power 150 blog with over 7000 followers from the advertising and digital marketing communities. She provides daily entertainment to an audience of 24,000 by tweeting the voice of Betty Draper, a character from the AMC television series Mad Men. She's an avid speaker on twittertainment and social media around the country.

Michael Bissell has worked in advertising and technology for over 20 years. Over the past eleven years, his Oregon based company, Conquent (www.conquent.com), has developed database driven Internet apps and websites for clients including ABC/Disney, Allergan, the US Department of Transportation, Ford Motor Company, and a full personal health system used by organizations such as Johns Hopkins University, MIT and the US Navy.

As the Internet has evolved, his involvement social media and emerging Internet cultures has evolved as well, including the successful Twitter Mad Men experiment as @Roger_Sterling, Facebook applications for traditional companies such as Michelin and a growing collection of "cross media" projects bridging social media, traditional web, and offline business development.